ISMA - International Social Marketing Association

The International Social Marketing Association advances social marketing research, teaching, and practice throughout the world. We develop and coordinate projects that will benefit social marketers worldwide. Research proves that we can use the power of marketing to bring about socially beneficial changes. Social Marketing applies marketing models, theories, tools and techniques to promote socially beneficial behaviors, ideas, and actions. The academic discipline of social marketing has been established since the 1960s. The use of the social marketing approach has proven effective in public health, environmental protection, occupational safety, and economic development worldwide.