Belux

Belgian furniture house: Belux was founded in 1997. It was the first furniture house in Tbilisi that imported the highest quality European furniture to Georgia. The formation of Belux as a brand also started during this period. The first PR campaign was carried out in the form of a TV commercial, where the consumer saw a bull lying on a throne, which turned out to be very effective and memorable for everyone.

The first showroom was opened in the exhibition center "Expo Georgia". During the development Belux owned three showrooms throughout Tbilisi. Finally, all this was combined into one large comfortable space, where the most diverse selection of furniture was placed and the purchasing process was made easier for customers.