Make It York

Make It York was established in 2015 with the coming together of the marketing and promotion, economic development, and tourism functions in the city.

As a commercial business with a strong sense of social purpose, our mission is to grow the economic prosperity and the wider wellbeing of York. We achieve this by focussing on two cardinal points: economy and place.

Make It York is currently concentrating on four strategic priorities which are:

• City positioning and profile-raising
• Network-building and inward investment
• Ensuring an exciting city centre
• Delivering the Cultural Strategy

The current turnover of Make It York is around £4.8 million per annum, generated commercially from a range of revenue sources. Other than any dividends payable to the Shareholder, any surplus is invested back into the city.

With respect to its corporate structure, Make It York is a private limited company limited by shares and has an independent Board of Directors. Its sole Shareholder is City of York Council. CYC currently contributes 6.7% of MIY’s total revenues.