Tradition in Action: TRACtion

Programme(s): Creative Europe Programme (CREA)-undefined

Topic: CREA-CULT-2022-COOP-1

Type of action: CREA Lump Sum Grants

Project ID: 101099726

Objective: 

Keeping traditional costumes alive through education is highly beneficial to people interested in the creative sector. It places them in an
advantageous position to expand on the knowledge acquired and broaden their career opportunities within the creative industry. The project
TRACtion will revive, innovate and digitalise three traditional European costumes and simultaneously educate various participants from a historical,
creative, cultural, environmental, and economic perspective. The University of Malta, the University of Helsinki, and the St. Angela’s College, in
association with the University of Galway, are higher education institutions, all well-equipped with particular departments that already deliver
modules/study units to students opting for an education in fashion and textiles. There are currently no projects that revive the traditional European
costume within an interdisciplinary context and with the scope of expanding employment possibilities for those who study in this area. Through
TRACtion, students at different levels will gain insights into these traditional costumes, equipping them with lateral thinking and creative skills and
tools necessary for innovative creations. The project will also safeguard these traditional costumes and crafts by promoting the cultural heritage of
these three countries through publications, interactive/online workshops, competition, exhibitions, and an online exhibition. A wider audience will
benefit from TRACtion, including students and academics from different institutions, professionals such as artists, fashion designers, educators,
historians, costume historians, anthropologists, entrepreneurs, media, and the general public of different backgrounds and ethnicities. The project
audience will reach a minimum of a 1000 people and a maximum 10,000 people, especially through the national education and social media
channels.