Forza CAP for Farmers // ‘forta P.A.C. Pentru Fermieri’ (ro)

Programme(s): Support for information measures relating to the common agricultural policy-IMCAP-1

Topic(s): INFOME-01-2020

Type of action: IMCAP Action Grant

Project ID: 101000420

Objective

THE AGROINTELIGENTA (www.agrointel.ro) PLATFORM provides the best support platform for CAP INFO in Romania, as it is the NO 1 agricultural information and content creation platform with over 1,000,000 individual viewers in Romania in 2019 and now. Moreover, AGROINTELIGENTA due to its standing and relations on the Romanian market, is the main policy influencer in the Romanian market, both in terms of general public, professionals and officials. OBJECTIVES OF THE PROPOSAL are: O1 – To inform at least 65% of TG 1 - school children, teachers and university students (over 4,000,000 people) and raise their awareness of the CAP; O2 – To inform at least 65% of TG 2 - professionals in the agricultural and business sectors (over 1,200,000 people) about the benefits of the CAP to Europe and Romania; PLANNED ACTIVITIES refer to: A1 – organization of a modern digital studio with online dissemination (junior.agrointel.ro) where people of younger generation will be actively engaged to; A2 – organization of regional meetings and conferences webcast on the AGROINTEL site in real time, A3 – media information for both targets. RESULTS: R 1 – at least 65% of T1 to view info about the PAC measures and agricultural sustainability that refer to them; R 2 – at least 65% of T2 to view info about PAC measures and agricultural sustainability that refer to them. Expected outputs: - 2 web pages; FORZA CAP FOR FARMERS & FORZA CAP JUNIOR; - 12 live TV shows – for professionals; - 12 live TV shows for kids – with kid presenters; - 1 newspaper for kids to attract audience for the live TV SHOWS; - 3 live transmissions from 'SCHOOL AWAY FROM SCHOOL' events on dairy farms; - 1 caravan in 8 counties covering 40 school in rural Romania, where internet is not used so much; - 1 national contest with prizes: caps, pads with EU call logo; - 2 articles to be presented in national e-newspaper network; - 1 brochure with CAP information for university students and teachers.